Kankaria Carnival: corporate social responsibility takes backseat

The Ahmedabad Municipal Corporation (AMC) has termed the Kankaria Carnival as “an excellent opportunity to fulfil corporate social responsibility”, but the move may not help it much in getting sponsorship for the event — estimated to cost nearly Rs 2 crore. The weeklong fest begins from Friday.

Senior officials in the AMC say that those who approached the civic body in response to Wednesday’s advertisement for sponsorship would need to consult their head offices, mostly in Mumbai and Delhi, but now much time is not left for the event. Secondly, the AMC is not interested in small sponsors and the individual benchmark is in the region of Rs 10 – Rs 20 lakh.

Allaying the apprehensions of dropping the sponsorship idea due to shortage of time, Municipal Commissioner I P Gautam said “there are still seven days left to work out things”.

He added: “The companies can do this much (sponsorship decision) by themselves at the local level.”

He refused to comment on the expenses incurred on last year’s carnival and the fund source.



Nirav Bhagat